for commercial law firms

The engine behind
every win.

We install the system boutique firms are missing — a website wired to two AI engines: one that answers every matter enquiry before your competitor opens their inbox, and one that runs the admin behind it.

Every firm loses money in two places it never sees: the enquiry that goes cold before anyone replies, and the billable hour swallowed by matter admin.

We build the system that fixes both — a website wired to two engines that catch every matter and run the work behind them.

Fully wired. Built to win.
01 — What we do

One website. Two engines. Zero new headcount.

A high-converting website wired into two AI engines that run your front and back office — so a three-attorney firm handles the intake and admin of a fifteen-attorney one.

Speed-to-Lead · STL
Every matter enquiry answered before your competitor opens their inbox.

Every enquiry is read, enriched with public company data, screened for basic conflicts, matched to the right matter type, and — for high-fit prospects — booked into a consultation within minutes.

You walk into every consultation already knowing who you're talking to, what they need, and how urgently.

Speed-to-Value · STV
From signed engagement letter to onboarded matter, without a single chasing email.

The instant a client signs, the system chases FICA documents, opens the matter in your practice management software, tracks WIP against the fee estimate, sends weekly matter digests, and assembles billing packs at month-end.

Partners stay on billable work. WIP surprises stop being a month-end story.

02 — The free audit

Find out where your website and intake are leaking matters, time, and trust.

A 5-minute Loom and a 1-page PDF scorecard — from a real human, in 48 hours. Not a sales pitch dressed up as an audit; a real diagnostic specific to your firm.

01Send us your website URL. We mystery-shop your intake as a plausible commercial-law prospect and wait 48 hours to see the real response.
02We record a 5-minute Loom. Practice-area clarity, CTA quality, response time, and mobile speed — graded against top-quartile SA firms.
03You get three DIY fixes and a 1-page scorecard. Fix them this week without us. If the deeper conversation is useful, one calendar link — no hard sell.
03 — Best-fit firms

Built for firms that live on matter enquiries.

Five to twenty attorneys. Commercial focus. Based in KwaZulu-Natal, Gauteng, or working across South Africa. Your firm may be leaking value if any of the right column feels familiar.

What we install
  • Practice-area-led website that partners forward without wincing
  • Enquiry form that captures matter type, urgency, and budget signal
  • POPIA consent and privacy patterns built in from day one
  • Matter-type routing to the right attorney, automatically
  • Basic conflicts pre-check on inbound enquiries
  • FICA document chaser tied to your practice management software
  • WIP tracking against fee estimates with soft-cap alerts
  • Weekly matter digests clients actually want to read
What that fixes
  • Enquiries sitting in an inbox overnight
  • Losing matters to the firm that replied first
  • Consultation slots wasted on the wrong matter type
  • Associates chasing FICA documents for three weeks
  • WIP surprises at month-end
  • Partners drafting weekly client updates by hand
  • Bills going out late because prep is manual
  • Referral sources you can't attribute to revenue
Fully wired. Built to win.
Your website should be your best employee.

Find out where your current website and intake flow are leaking matters, time, and trust — as a Loom, from a real human, in 48 hours.

Get my free Intake Leak Audit